The first impression counts: What the entrance area to the store is for stationary retailers, the landing page is for e-commerce. In the best case, the interested customer sees immediately what he is looking for. Expectations are high, especially in online shopping, because the customer arrives at the store via an ad – if the… Continue reading The perfect landing page: for fewer bounces and costs
Category: Blog
Create an appointment request form with HeyForm
An appointment always takes place between at least two persons or different groups of persons. The result is a date and a time at which an event agreed between these persons or groups of persons is to take place. The appointment is always preceded in some form by an appointment request. The initial appointment request… Continue reading Create an appointment request form with HeyForm
How can I set a fixed runtime for a survey?
To set a fixed duration with start and end times, the following steps are required: First, click on the Start button to specify whether the survey should start immediately or later. Don’t worry, clicking on the Start button will not start the survey automatically, you will go through 3 pages where you can check the… Continue reading How can I set a fixed runtime for a survey?
Checklist for the selection of a web analytics tool
Data strategy Does the tool fit the business vision? Does the tool help optimize key business values? Does it make sense to have long-term access to raw data? Integrations What other tools should access this data? How complicated are the integrations? Are existing interfaces regularly updated? Data protection How important is the issue of data… Continue reading Checklist for the selection of a web analytics tool
Alternative website navigation modes
Of course, there are still countless alternatives to the already mentioned navigation types. Breadcrumb navigation You probably know this form of website navigation from web catalogs or Windows Explorer. Especially with many navigation levels, it allows the user a good orientation. Sitemap Like a map, the sitemap includes all pages at a glance. However, if… Continue reading Alternative website navigation modes
How to increase your website conversion rate?
Step 1: Get to the heart of your value proposition! A potential customer must immediately understand why he should take advantage of your offer. To do this, you need to make it clear which specific problems (“pain points”) you solve better than your competitors – and how you do it. All of this must be… Continue reading How to increase your website conversion rate?
The 5 most important elements: How to create your landing page
1. Logo & corporate design: the first impression counts Very important: Your own logo should always be displayed at the top of every landing page. In this way, users can immediately recognize who the sender of the offer is. Optimally, this also increases recognition and evokes positive associations with your company or brand. Of course,… Continue reading The 5 most important elements: How to create your landing page